Client experience
From full marketing leadership to focused channel delivery, Nexus experience spans brand building, acquisition, retention and growth.
Selected partnerships
Full marketing mix
Irus was never about running isolated campaigns. The work touched virtually every part of the brand — positioning, creative direction, digital, acquisition, retention and the day-to-day decisions that turn marketing into growth.
“Nexus became much more than a marketing resource for us. They understood the brand, challenged ideas when needed and brought everything together with a clear commercial focus.
Full marketing mix
With Idée, the focus was on giving a distinctive eyewear brand one consistent voice. Strategy, content, digital experience and performance activity were developed together rather than treated as separate jobs.
“What stood out was how quickly Nexus understood what we wanted Idée to feel like. The creative thinking and commercial thinking always worked together.
Google Ads + email marketing
For Tax & Figures the brief was much more focused: create demand and then communicate with prospects properly. Google Ads brought intent into the business while email helped turn that attention into an ongoing conversation.
“Nexus made our marketing feel far more joined up. We weren't just generating clicks — there was a clear thought process behind what happened after someone found us.
Email + social media marketing
Ashwood already had the heritage and the product. The opportunity was to keep that story visible. Email and social were used to give customers more reasons to reconnect with the brand beyond an individual purchase.
“They understood that Ashwood didn't need to shout. The marketing felt considered, consistent and true to a brand with a long history behind it.
Email + social media + Meta Ads
Illuumin needed momentum across both owned and paid channels. Email, social and Meta advertising were developed around the same commercial story so acquisition and customer communication reinforced one another.
“Nexus brought energy and structure to the marketing. Ideas moved quickly from concept to campaign, but there was always a reason behind what we were doing.
Email + social media marketing
NiceSmile operates in a category where personality matters. The work across email and social focused on keeping communication memorable and human while still supporting the commercial goals behind each campaign.
“The biggest difference was the thinking behind the campaigns. Nexus kept finding fresh ways to communicate what makes us different rather than falling back on generic marketing.
Full marketing mix
Silviano called for a broader brand-building mindset. From strategy and identity through digital, content and campaigns, the aim was to make every customer touchpoint feel like it belonged to the same world.
“Nexus looked at the whole brand rather than one channel at a time. That made the work feel more coherent and gave us a much clearer direction for growth.
Full marketing mix
Thread & Tonic combined product, story and lifestyle, so the marketing had to do the same. Brand development, digital experience, communications and growth activity were shaped as one connected customer journey.
“They didn't try to force us into a standard marketing formula. Nexus understood the personality of the brand and built the strategy around that.
Full brand build + full marketing mix
This was a true build-from-the-ground-up project. Nexus helped shape the brand itself and then carried that identity through the website, social content, customer communication, offers and ongoing growth marketing.
“Nexus helped us turn an idea into a brand that finally feels premium and consistent. From the website to the campaigns, everything now feels like it belongs together.